Action Callers

Pay-Per-Call Marketing

Turn interest into conversations.

Action Callers connects consumers interested in products or services with businesses ready to take their calls in real time. Advertisers pay only for calls that meet the agreed criteria.

Connecting consumer intent with real conversations.

A performance model built around inbound calls

HIGH INTENTCONSUMER-INITIATEDQUALIFIED CALLS

Two sides. One connection.

Quality calls. Stronger partnerships.

For publishers

Connect your calls with buyers.

Share the channels you use, the consumers you reach, and the types of calls you generate. We'll review available campaigns and their requirements.

  • Campaign matching by audience and category
  • Clear qualifying criteria before launch
  • Tracking numbers, routing, and partner feedback

For advertisers

Get calls from consumers interested in your products or services.

Tell us your targeting, geographic coverage, call center hours, capacity, and concurrency limits. We’ll configure call delivery around your requirements.

  • Operating hours and targeting
  • Call qualifications
  • Quality assurance
  • Call delivery and optimization

How pay-per-call works

From consumer interest to a qualified call.

Connect with consumers actively exploring products and services. Pay only for calls that meet your campaign’s qualification requirements.

01

Discover

A consumer sees an ad for a product or service they’re interested in.

02

Call

They call the number shown in the ad or on the website.

03

Connect

The call is matched and routed to a call buyer.

04

Qualify

The call becomes billable when it meets the advertiser’s agreed qualification requirements.

Services

Call generation, routing, and optimization.

Publishing

In-house call generation

Our team creates the content and ads and runs them on owned-and-operated websites and paid channels.

Technology

Call routing & tracking

We track calls from their source and route them to call buyers in real time based on campaign requirements.

Quality

Ongoing quality review

We review call recordings, durations, and conversion feedback to optimize campaigns and improve performance.

Marketplace

A pay-per-call marketplace

Our marketplace connects publishers with call buyers, helping publishers monetize their traffic and advertisers grow call volume.

Focus on the right calls

Clear criteria. Better alignment.

Clear qualification requirements help publishers deliver the calls advertisers need.

We review call quality and advertiser feedback to refine targeting and delivery.

  1. 01The right locationGeography matched to the advertiser's service area.
  2. 02The right timeDelivery aligned with the hours the advertiser can answer.
  3. 03The right criteriaQualification requirements agreed before traffic begins.
  4. 04A useful feedback loopCall outcomes guide changes to targeting and delivery.

Before the first call

A few things to know.

What counts as a qualified call?

Qualification is defined by the campaign. Requirements can include geography, operating hours, call duration, and other agreed criteria. We confirm those terms before traffic starts.

Can I join as a publisher?

Yes. Tell us about the calls you generate, and we’ll review available campaigns and partnership opportunities.

What should advertisers provide?

Your service category, target geography, operating hours, capacity, and qualifying requirements are good starting points.

Can we start sending calls right away?

Reach out to discuss available campaigns. We’ll walk you through onboarding, tracking numbers, and routing setup.

Work With Us

Let's make the right connection.

Tell us about your business and your goals. Let’s discuss how we can work together.